Welcome to 100%(Y)ourCityHotel

A zero waste, neighbourhood friendly city hotel – The new face of tourism

We love the magic of travel.

The sensation when you no longer feel you’re a tourist but part of the place you’re visiting, even if it’s for a short while. Simultaneously experiencing life in a new place while also learning about yourself and your culture through others. It’s our ambition to create the right environment so that you can experience that sensation, and feel at home in our community. Meet the locals and take part in one of a kind community-based activities. Get introduced to the new generation artists and designers who are working with us to create an outstanding place. Or go explore on your own and tell us how you’ve experienced our local treasures.

We love our neighbourhood
We love our neighbourhood

Once we’ve opened our doors, we think your visit should have a positive impact on the place. That’s why we choose a democratic form of management: a cooperative. We will invite our neighbours to join us to achieve our common objective: a thriving community.

We love our planet
We love our planet

That’s why we take responsibility for our environment. 100%(Y)ourCityHotel will work with a circular economy business model. This means amongst other things that we choose products and materials that can be kept in productive use, in a high value state, for as long as possible. Waste will be ‘designed out’ of our place.

We love creative spirits
We love creative spirits

Our interior design will be made by artists and designers who share our views on circular, bio-based design. And who are capable of connecting people and places through their work. They shed a different light on societal issues, act as art activists and work with communities. Together we’ll build a hotel that will be full of smaller and larger stories that contribute to our mission: make travel an impactful experience!

Our promise

At the 100%(Y)ourCityHotel we aim to set a new standard for 21st century travelling, with a thriving hotel that will add to the lives of our guests, our neighbours, the local economy and environment.  In our hotel we will offer you excellent service, a memorable stay ánd a place where you can have fun.

You can also bring your business meetings to our place as we’ll offer an inspiring setting where you can be at your best! We will co-create the hotel with talented artists, social designers and local stakeholders. We believe in the principles of reciprocity: value created by the hotel should also benefit the neighbourhood.

Make it 100% (Y)ours!

Do you already feel like staying at our hotel? Wonderful, sign up below to be notified when we’ll be ready to welcome you!
February 2019 we are starting a feasibility study for the realization of our first hotel in or around Culemborg! Culemborg is a small, historical city in the centre of the Netherlands, with an open community of creative entrepreneurs. We are happy to be supported by the regional investments fund of FruitDelta. Want to stay informed about our progress? Click here and we’ll keep you posted.

We’d love to hear from you!

Do you wish to become a partner and support our work to create this showcase for a new generation of hotels? Please let us know. We’re looking forward to meeting you!

100%(Y)ourTourism

Are you yourself working on a sustainable tourism initiative? Or do you have a great idea you wish to share with a larger community? Then it’s you we’re looking for! We think the world needs people from various sectors to rethink and design a new model of tourism that better reflects the world we live in, and want to see. So we’re building a community to share the many beautiful initiatives and ideas that are emerging around the world. So please share your ideas, experiences and dreams with us. We’ll be happy to connect you with our growing community of changemakers.

Who are we?

100%(Y)ourCityHotel is an initiative of sustainable entrepreneur Marije van Zomeren (100%Zomer) in cooperation with visual artist/spatial designer Ellen Holleman (Islant urban design studio) and Jeroen van der Vlies  (Bureau Scherp). We work within a strong network of innovative strategic partners.

Marije van Zomeren
Marije van Zomeren

Marije van Zomeren has successfully founded and run various sustainable holiday resorts in Uganda, Costa Rica and Suriname. She managed to combine commercial business with a holistic, innovative tourism and area development approach. Back in the Netherlands she started developing circular economy business models and cross-sector innovation for urban projects, working together with pioneer architects and designers. Since 2011 she has run a holiday rental property in Utrecht, Studio Zaagmolen VOF.

Ellen Holleman
Ellen Holleman

Ellen Holleman has over 20 years experience in the field of urban- and area development, with a focus on conceptual and strategic planning. She’s dedicated to community-based city making and has initiated a diverse range of projects, from a community garden to a cultural festival. She believes that it takes more than just designers to make a resilient city: It requires a holistic view on urban systems and inclusive co-creation strategies to make thriving communities.

Jeroen van der Vlies
Jeroen van der Vlies

Jeroen van der Vlies is managing director and owner of Bureau Scherp. A psychological consultancy for selection and development of staff. Their vision: “the success of organizations depends on the success of people”. Bureau Scherp works for large (inter)national companies and medium-sized organizations. Jeroen is also a partner at Studio Zaagmolen VOF.

Partnerships

We work within an growing ecosystem of strategic and creative partners:  Designers, artists and researchers as well as financially equipped partners and senior hospitality experts. Together we bring the know-how and experience to make things happen!